THIS is where you SCALE your coaching business while building holistic success - with tangible strategies and a business model designed specifically for moms who want BOTH thriving businesses and to be a present mama at home.
Mama, I know you've questioned if running a thriving coaching business and being a present mom is even possible.
I'm here as living proof that it absolutely is, and so are my clients. (Seriously, check out their results below!)
It's my birthday month!! Here's my gift to YOU..
The next 5 coaches who join in October $1,000 off tuition!
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Right now you feel stuck between two worlds..
THE OVERWHELMED MAMA
You're not just juggling motherhood and business, you're freaking exhausted with the daily tug-of-war between your babies and your business. Each morning brings that familiar knot in your stomach: "Am I going to drop the ball as a mom or in my business today? (because I can't do both)"
You're stressing about needing to plug into work during precious family moments, while mom guilt creeps in during the time you are working. Without a business strategy built specifically for motherhood, you're forced to choose, again and again. The guilt is heavy. The exhaustion is real. And deep down, you wonder if having both is just a fantasy other mamas get to live.
THE DIRECTIONLESS DOER
Your coaching business is underperforming, but it's not for a lack of trying. You're a hard worker who takes consistent action. You show up daily, post religiously, sell your offers consistently.
But those consistent $5-8K months remain painfully far away. Each time your phone dings, you hold your breath hoping it's finally the client who changes everything... only to left disappointed - again. The disconnect is literally driving you crazy. You have the drive, the expertise, and the work ethic, but without the right roadmap, your hard work is getting you no where. You don't lack effort, you lack direction.
You know with absolute certainty this is your calling..
You can literally SEE the life you want. The one where your business thrives while you're fully present for bedtime stories and soccer games.
The vision keeps you going, but the gap between your reality and where you want to go grows bigger with each month that passes - and it's starting to get to you.
I’ve been there, mama…
I remember first diving head first into the online space as a new mom, wanting and NEEDING this to work. I got real scrappy, and had a great first month - but quickly realized that sustaining clients and income long-term was a whole different game. I burned out quickly, spinning my wheels with no real progress, feeling like my whole business and strategy was just a big question mark.
But mama, here’s the thing: We ALL go through this when we start because we don’t even know what we don’t know.
Being an amazing coaching and an expert at what you do without a real business strategy is like having the world's best recipe but no idea how to open a restaurant - it doesn't get you anywhere. The idea that posting inspirational quotes three times a week would have clients breaking down our DMs? About as effective as expecting your toddler to clean up without being asked.
Building a sustainable business requires an entire ecosystem of strategies beyond just showing up online. I needed to master program design, consistent client attraction, sales systems that worked, recurring revenue models, content and marketing - all while balancing motherhood.
So I invested thousands in coaches, tested what actually worked for a mama's schedule, and crafted a roadmap that delivered results without requiring 60-hour work weeks or packing my schedule with sales calls 24/7 (because noooo thank you).
Within 12 months, my business hit six figures serving 30+ dream clients monthly while working FEWER hours. I went from accepting anyone out of scarcity (and stressing about where my next client and paycheck would come from) to exclusively working with clients I ADORED and having monthly recurring revenue stacked at least 6 months in advanced at all times (ie. I had a set paycheck every month even if I didn't sell anything new).
I've since scaled TWO businesses to 6 and multiple 6-figures, while growing my family and raising my babies at home.
Now, I’m handing YOU this exact roadmap inside…
INTRODUCING: The Joyful MAMA Coach
The step by step roadmap and real strategy for scaling your coaching business like a MOTHER (even if you're currently typing emails with one hand and wiping noses with the other).
Imagine waking up to a business that finally works FOR you, not against you...
FINANCIAL FREEDOM & CLARITY
- GOODBYE, revenue rollercoaster! No more refreshing your bank account with one eye closed or explaining to your hubby why this month is "different." Imagine having multiple income streams flowing in like clockwork, because you've built a diversified product suite that keeps working even when you're building LEGO towers or handling the fifteenth meltdown of the day.
- Reverse engineer your way to predictable paychecks. Remember that giddy feeling of getting your first client? Imagine creating THAT feeling on demand because you finally have a crystal clear roadmap showing exactly which actions drive income. No more throwing darts in the dark or sending "good vibes" over your laptop hoping for sales. Just strategic steps that deliver consistent results month after month.
DREAM CLIENTS & REAL BOUNDARIES
- Attract clients who make you think, "I'd talk to you for free!" (But don't worry, they'll pay your full price!) Imagine opening your DMs to find ideal clients who respect your expertise, value your time, and don't ask for "just one more quick thing" seventeen times. You'll build an audience who sees you as THE solution, not just another coach with a cute Instagram grid.
- Price your offers with confidence that makes your former people-pleasing self gasp. No more awkward money conversations or secretly feeling like an imposter when you state your rates. Picture yourself calmly naming your premium price, knowing in your bones it's a steal for the transformation you provide and watching your ideal clients nod in agreement.
THRIVING BUSINESS & PRESENT MAMA
- Be a business owner AND the mama who never misses the moments. First steps. School performances. Impromptu dance parties in the kitchen. Imagine building a thriving business that works around your family time - not the other way around. Create a schedule where "work mode" and "mom mode" peacefully coexist instead of constantly battling for your attention.
- Find the unicorn balance other mama entrepreneurs only dream about. Picture a business model so perfectly aligned with your family's dynamic that your kids don't see your laptop as the enemy. You're not constantly toggling between guilt and exhaustion, you're fully present in both roles because your business respects the boundaries of motherhood.
SIMPLIFIED SYSTEMS & STRATEGY
- Create content that connects & CONVERTS without being attached to social media 24/7. Imagine knowing exactly what to post, when to post it, and WHY it works, without spending hours glued to your phone while life happens without you. Your content attracts ideal clients like magic, even while you're building blanket forts or enjoying date night without checking your phone every three minutes.
- Simplify your business until it runs on autopilot. Picture accomplishing in 15 focused hours what used to take you 40+ frantic ones. No more "working" while simultaneously cooking dinner, helping with homework, and responding to DMs (and doing none of them well). Instead, your business operates on streamlined systems that maximize impact while minimizing your actual working hours.
PERSONAL GROWTH & STANDING OUT
- Kick those mindset blocks to the curb so hard they get lost finding their way back. Imagine what becomes possible when that voice saying "Who am I to charge this?" or "There are so many coaches already" finally shuts up. Picture yourself showing up with unshakeable confidence, making decisions from abundance rather than fear, and watching your business transform as a result.
- Build a signature offer so uniquely YOU that potential clients can't help but choose you. No more blending into the beige sea of "fitness coaches" or "business strategists." Imagine standing confidently in your unique coaching method and brand with an offer so perfectly aligned with who you are and who you serve that ideal clients see you as the ONLY solution, not just another option.
PERSONALIZED MENTORSHIP FROM A MAMA WHO GETS IT
- This isn't a "figure it out yourself" course, it's hands-on strategy and support from someone who's been in the same spit up stained t-shirt. Get my eyes on YOUR specific business challenges with personalized coaching from someone who's built two 6 and multi-6 figure businesses between snack requests and school pickups. I'll help you navigate the exact roadblocks in YOUR business - not some generic "just post more reels" advice.
- Transform your business with customized support that honors your mama season. Whether you're nursing a newborn, managing the feral toddler stage, rushing to high school sports games, or adding another babe into the family, I provide the perfect blend of strategic guidance and realistic expectations. Together we'll create a business model tailored to YOUR unique family dynamic and available time pockets, because cookie-cutter solutions don't work for real mama lives.
Inside The Joyful MAMA Coach, you're not just following a roadmap, you're getting a mentor who's walking beside you every step of the way, helping you navigate the beautiful and crazy life of building a thriving business while raising tiny humans.
Here’s what the support, resources and community looks like inside The Joyful MAMA Coach..
1:1 SUPPORT DIRECTLY FROM HAILEY:
1:1 ONBOARDING CALL: A 1:1 call to help set a clear plan of action for you based on where you are in your business and your goals, how to best utilize the program and resources throughout your time, and your exact tasks to start on inside.
1:1 LONG FORM FEEDBACK: I will personally review everything you create and turn in (landing page, sales page, email copy, course curriculum, etc.)
QUARTERLY 1:1 CALLS: Every quarter you get a 1:1 call with me to help you get hyper focused support on your unique business and goals.
MILESTONE CALLS: EARN additional 1:1 calls throughout the program when you hit milestones! We celebrate action here, because success requires action.
GROUP SUPPORT + MOMMY COMMUNITY:
4 GROUP COACHING CALLS PER MONTH: Every month we have four live group coaching calls to get direct coaching from Hailey and connect with the group. These calls are a mix of trainings on skills and strategies you need, mastermind style calls and co-working sessions (all babies and kiddos are welcome!!)
SLACK CHAT COMMUNITY: Ask your questions and get feedback and coaching directly from me anytime Mon-Fri (Coach Hailey in your pocket style) and be a part of a community of mommy coaches who GET IT. This community isn’t “just business” this is where we share potty training tricks, balancing our kids going through different stages, our health, faith AND business.
YOUR RESOURCES INSIDE:
PROGRAM HUB: The FULL curriculum you need to scale your coaching business as a mom with 9+ modules filled with multiple trainings to dive into self-study course style. I’ve wrapped up and tied in a bow the framework, lessons, systems, strategies, templates, mindset shifts, and breakthroughs you need to scale your coaching business while balancing time with your family (selling in the DMs, designing your product suite, funnels, simplifying the backend of your business to create more space on your calendar, consistent sales, building MRR, launching and more!)
TEMPLATE + WORKSHEET LIBRARY: Get a template for everything: Emails, sales pages, market research, program design, free training layouts, applications, intake forms, freebies, etc to make implementation easier and faster (because you're a mom and need efficiency).
GUEST EXPERT TRAININGS AND RESOURCES: My goal as your coach is to support your holistic success, that means bringing in additional experts to support you on managing your household, regulating your nervous system, taking care of your mental and physical health, growing on your faith journey, finances, and additional business platforms like LinkedIn, Pinterest, branding, website design and more!
Here's what is possible for you inside..
My Client Mary made her entire investment back + profit in 2.5 months while balancing a full time job and toddler.
My client Mary made over $11,000 cash in 2.5 months, then a couple months later was able to quit her full time nursing job to go PRN only working a couple days a week so she can run her business and be home more with her daughter + grow her family!
My Client Hannah built and scaled her business and was able to quit her job to be fully home with her kids in 5 months.
My client Hannah started her business from scratch, and brought in enough income to quit her job in 5 months so she can be home with her kids, homeschool her son, help her husband pursue his dream of traveling work, and spend more time doing what she loves.
My Client Whitney pivoted her business, scaled to $5k+ months while at home with a toddler and newborn.
My client Whitney pivoted her entire niche, scaled her business to more than she used to make in corporate while at home with two young kids, and hit her first $5k+ cash month 2.5 months in (and signed MONTHS of monthly recurring revenue) while taking more rest than ever.
My client Joan built an entire online product suite and is set to hit 6 figures cash in her business, while working less.
My client Joan hired had been in business for 20+ years, but finally got real strategy when she hired me to build an entire online product suite that supported her in person business and is set to hit 6 figures this year (working LESS than before).
Here's what coaches like you have said about The Joyful MAMA Coach:
Hey mama, I am so excited you're here!
I'm Hailey - Business Coach For Moms and Stay At Home Mama.
I didn't just wake up one day and decide to be a business coach, I had quite the journey to get here.
I was in the fitness industry for 10 years both in person and online. I took the full leap into online coaching when I had my first daughter, Camila, because I wanted to be home with her full time (you know that moment you become a mom and you never want to leave your kids? lol).
I hired the coach, invested in my business, and (through trial and error) created a business model that supported my life as a mom and... I DID IT.
I built a 6 figure fitness coaching business online while being at home full time as a mom, and it changed my life. Experiencing this first hand, I felt called to help other moms do the same.
Today, I am a stay at home mama of two beautiful and sassy little girls and a business coach for mommy coaches.
I help moms scale their coaching business like a MOTHER with strategies that ACTUALLY work for mom life, so they can build holistic success!
On the fence? Here's what The Joyful MAMA Coach clients want to tell you..
This program sounds like EXACTLY what you need, but you're holding your breathe until you see the investment..
Don't worry mama, I won't make you hop on a call with me to see the investment (LOL), here it is!
All of the deliverables would cost over $30,000 if purchased on their own, and to work with me 1:1 normally costs between $15,000-$18,000..
But for all of it inside The Joyful MAMA Coach you can join us for..
Join For 6 Months!
Join For 12 Months!
Now, if you are ANYTHING like me, sometimes you feel a little sticker shock when you first see the investment for a program - that's totally normal.
But here's the thing, you cannot put a price on having someone literally walk you through the exact path to getting your business to the next level. Every coach who makes a full time income and beyond invests in coaches consistently to get there (not just 1x or a couple $1,000).
You have a community who supports and understands you, a coach who not only trains you weekly but also looks over what you’re creating. You’re being held accountable to not only show up, but to show up at a higher level than before. You’re learning strategies that you know you need, but have no idea how to use. You are going NEXT LEVEL in every sense of the word - and so is your business.
I have clients literally make $1,000s of dollars in the first WEEKS and months of working with me. It would only take 4-10 clients in your high ticket coaching total over the 6 or 12 months inside to make the ENTIRE investment back, not to mention the forever ROI of your programs, marketing, product suite, launches, etc.
Now it's your turn, to invest in the program and coaching that you KNOW you need to finally go build the full time business that you love.
