The Joyful MAMA Coach is where you get hands on support and personalized coaching from a mommy mentor, so you can scale your coaching business while being the present and joyful mama you want to be at home.
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Mama, I know you've questioned if running a thriving coaching business and being a present mom is even possible.
I'm here as living proof that it absolutely is, and so are my clients. (Seriously, check out their results below!)
Right now you feel stuck between two worlds..
THE OVERWHELMED MAMA
You're not just juggling motherhood and business, you're freaking exhausted with the daily tug-of-war between your babies and your business. Each morning brings that familiar knot in your stomach: "Am I going to drop the ball as a mom or in my business today? (because I can't do both)"
You're stressing about needing to plug into work during precious family moments, while mom guilt creeps in during the time you are working. Without a business strategy built specifically for motherhood, you're forced to choose, again and again. The guilt is heavy. The exhaustion is real. And deep down, you're starting to wonder if having both is just a dream that other mamas get to live.
THE DIRECTIONLESS DOER
Your coaching business is underperforming, but it's not for a lack of trying. You're a hard worker who takes consistent action. You show up daily, post religiously, sell your offers consistently.
But those consistent $5-10K months remain painfully far away. Each time your phone dings, you hold your breath hoping it's finally the client who changes everything... only to left disappointed again. The disconnect is literally driving you crazy. You have the drive, the expertise, and the work ethic, but without the right roadmap, your hard work is getting you no where. You don't lack effort, you lack direction on what the heck you should be doing to build the BIG business you want as a mom.
You know with absolute certainty this is your calling..
You can literally SEE the life you want. The one where your business thrives while you're fully present for bedtime stories and soccer games.
That vision keeps you going, but the gap between your reality and where you want to go grows bigger with each month that passes - and it's starting to get to you.
Iâve been there, mamaâŚ
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I remember first diving head first into the online space as a new mom, wanting and NEEDING this to work. I got real scrappy, and had a great first $3k month - but quickly realized that sustaining clients and income long-term was a whole different game (not to mention scaling). I burned out quickly trying it out on my own, spinning my wheels with no real progress, feeling like my whole business and strategy was just a big question mark.
But mama, hereâs the thing:Â We ALL go through this when we start because we donât even know what we donât know.
Being an amazing coaching and an expert at what you do doesn't get you anywhere without a real business strategy. The idea that posting educational content three times a week would have clients breaking down our DMs? About as effective as expecting your toddler to clean up without being asked.
Building a sustainable business requires an entire ecosystem of strategies beyond just showing up online. I needed to master program design, consistent client attraction, sales systems that worked, recurring revenue models, content and marketing - all while balancing motherhood.
So I invested thousands in coaches, tested what actually worked for a mama's schedule, and crafted a roadmap that delivered results without requiring 60-hour work weeks or packing my schedule with sales calls 24/7 (because noooo thank you).
Within 12 months, my business hit six figures serving 30+ dream clients monthly while working FEWER hours. I went from accepting anyone out of scarcity (and stressing about where my next client and paycheck would come from) to exclusively working with clients I ADORED and having monthly recurring revenue stacked at least 6 months in advanced at all times (ie. I had a set paycheck every month even if I didn't sell anything new).
I've since scaled TWO businesses to 6 and multiple 6-figures, while growing my family and raising my babies at home full time.
Now, Iâm handing YOU this exact roadmap insideâŚ
INTRODUCING: The Joyful MAMA Coach
The step by step roadmap and real strategy for scaling your coaching business like a MOTHER (even if you're currently typing emails with one hand and breastfeeding a baby the other).
Imagine waking up to a business that finally works FOR you, not against you...
CREATEÂ CONSISTENT INCOME THAT YOU CAN RELY ON
- GOODBYE, revenue rollercoaster! No more refreshing your bank account with one eye closed or explaining to your hubby why this month is "different." Imagine having multiple income streams flowing in like clockwork, because you've built a diversified product suite that keeps working even when you're building LEGO towers or handling the fifteenth meltdown of the day.
- Reverse engineer your way to predictable paychecks. Remember that giddy feeling of getting your first client? Imagine creating THAT feeling on demand because you finally have a crystal clear roadmap showing exactly which actions drive income. No more throwing darts in the dark or just hoping for sales. Get clear on the exact sales generating tasks you need to do every week.
DREAMYY CLIENTS & REAL BOUNDARIES
- Attract clients who make you think, "I'd talk to you for free!" (But don't worry, they'll pay your full price!). Imagine opening your DMs to find ideal clients who respect your expertise, value your time, and don't ask for "just one more quick thing" seventeen times hoping to get coaching for free. You'll build an audience who sees you as THE solution, not just another coach with a cute Instagram grid.
- Price your offers with confidence that makes your former people-pleasing self gasp. No more awkward money conversations or secretly feeling like an imposter when you tell someone your rates. Picture yourself calmly listing your prices, knowing in your bones it's a steal for the transformation you provide and watching your ideal clients respond with "I'm in!" rather than "that's out of my budget".
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BIGÂ BUSINESS & PRESENT MAMA
- Be a business owner AND the mama who never misses the moments. First steps. School performances. Impromptu dance parties in the kitchen. Imagine building a BIG business that you love, that also works around your family time - not the other way around. Create a schedule where "work mode" and "mom mode" peacefully coexist instead of constantly battling for your attention.
- Find the unicorn balance that sometimes feels impossible. Picture a business model so perfectly aligned with your family's dynamic that your kids don't see your laptop as the enemy. You're not constantly toggling between guilt and exhaustion, you're fully present in both roles because your business respects (and even supports) the boundaries of motherhood.
SIMPLIFIED SYSTEMS & STRATEGY TO SCALE
- Create content that connects & CONVERTS without being attached to social media 24/7. Imagine knowing exactly what to post, when to post it, and WHY it works, without spending hours glued to your phone while life happens without you. Your content attracts ideal clients consistently, even while you're building blanket forts or enjoying date night without checking your phone every three minutes (or thinking about your business the whole time).
- Simplify your business until it runs on autopilot. Picture accomplishing in 15 focused hours what used to take you 40+ frantic ones. No more "working" while simultaneously cooking dinner, helping with homework, and responding to DMs (and doing none of them well). Instead, your business operates on streamlined systems that maximize impact while minimizing your actual working hours.
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SHOW UPÂ BOLDLY AND AUTHENTICALLY YOU
- Kick those mindset blocks to the curb so hard they get lost finding their way back girl! Imagine what becomes possible when that voice saying "Who am I to charge this?" or "There are so many coaches already" finally shuts up. Picture yourself showing up with unshakeable confidence, making decisions from abundance rather than fear, and watching your business transform as a result.
- Build a signature offer so uniquely YOU that potential clients can't help but choose you. No more blending into the beige sea of "fitness coaches" or "business strategists." Imagine standing confidently in your unique coaching method and brand with an offer so perfectly aligned with who you are and who you serve that ideal clients see you as the ONLY solution, not just another option.
PERSONALIZED MENTORSHIP FROM A MAMA WHO GETS IT
- This isn't a "figure it out yourself" course, it's hands on coaching and personalized strategy and support from someone who's been in the same spit up stained shirt as you. Get my eyes on YOUR specific business challenges with personalized coaching from someone who's built two 6 and multi-6 figure businesses between snack requests and basically wearing newborns lol. I'll help you navigate the exact roadblocks in YOUR business - not some generic "just post more reels" advice or "looks good" feedback that doesn't help at all (*eye roll*).
- Transform your business with customized support that honors your season of motherhood. Whether you're nursing a newborn, managing the crazy toddler stage, rushing to high school sports games, or adding another babe into the family, I'm in your corner with strategic guidance and realistic expectations. Together we'll create a business model tailored to YOUR unique family dynamic and goals for life and business, because cookie-cutter solutions don't work for real mama lives.
 Grab your cold cup of coffee that you've warmed up 3 times already today, and let's break down what the support, resources and community looks like inside The Joyful MAMA Coach..
1:1 SUPPORT DIRECTLY FROM HAILEY:
1:1 ONBOARDING CALL: A 1:1 call to help set a clear plan of action for you based on where you are in your business and your goals, how to best utilize the program and resources throughout your time, and your exact tasks to start on inside.
1:1 LONG FORM FEEDBACK: I will personally review everything you create and turn in (landing page, sales page, email copy, course curriculum, etcâŁ.). You get five long form submission per month.
QUARTERLY 1:1 CALLS: Every quarter you get a 1:1 call with me to help you get hyper focused support on your unique business and goals.
MILESTONE CALLS: EARN additional 1:1 calls throughout the program when you hit milestones! We celebrate action here, because success requires action.
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GROUP SUPPORT + MOMMY COMMUNITY:
4 GROUP COACHING CALLS PER MONTH: Every month we have four live group coaching calls to get direct coaching from Hailey and connect with the group. These calls are a mix of trainings on skills and strategies you need, mastermind style calls and co-working sessions (all babies and kiddos are welcome!!)
SLACK CHAT COMMUNITY: Ask your questions and get feedback and coaching directly from me anytime Mon-Fri (Coach Hailey in your pocket style) and be a part of a community of mommy coaches who GET IT. This community isnât âjust businessâ this is where we share potty training tricks, balancing our kids going through different stages, our health, faith AND business.
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YOUR RESOURCES INSIDE:
PROGRAM HUB: The FULL curriculum you need to scale your coaching business as a mom with 9+ modules filled with multiple trainings to dive into self-study course style. Iâve wrapped up and tied in a bow the framework, lessons, systems, strategies, templates, mindset shifts, and breakthroughs you need to scale your coaching business while balancing time with your family (selling in the DMs, designing your product suite, funnels, simplifying the backend of your business to create more space on your calendar, consistent sales, building MRR, launching and more!)
TEMPLATE + WORKSHEET LIBRARY:Â Get a template for everything: Emails, sales pages, market research, program design, free training layouts, applications, intake forms, freebies, etc to make implementation easier and faster (because you're a mom and need efficiency).
GUEST EXPERT TRAININGS AND RESOURCES: My goal as your coach is to support your holistic success, that means bringing in additional experts to support you on managing your household, regulating your nervous system, taking care of your mental and physical health, growing on your faith journey, finances, and additional business platforms like LinkedIn, Pinterest, branding, website design and more!
This all sounds AMAZING right? Hereâs how weâre actually going to make this work for YOU in your life..
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If you're like me, when you find a program like this you are SUPER excited as you read through the landing page and get to see everything that you get inside, but as a mom, you also want to know "is this actually going to work for ME and my life as a mom?"
Iâve built this program and chose the deliverables intentionally so that it fits into mom life and can work for you even in the crazy day to day of your life.
Here's what this looks like in "real life" as a mom..
- The base trainings and strategies you need are pre-recorded inside your program hub so that you watch the trainings on your OWN time, whether that is nap time, 5am or when your hubby is home to help.
- Drop a voice message into slack with your questions as you're cooking dinner, holding a baby, or driving to the grocery store instead of having to wait until you have a minute to type it all out (and then forget your question by the time you have a minute lol)
- You have a community of other mom coaches who have big dreams AND the same priorities as you. You won't be left comparing yourself to the digital nomad with all the time in the world or worry about "bro-marketing" tactics being taught - everything is about MOMMY coaches and you will feel and understood in a way you have never felt before here.
- You have 1:1 calls and 1:1 feedback so that I can meet you where you are at in your business, and at a time that works for YOUR life - no matter what season of motherhood you are in.
- Every training, every strategy, and every piece of feedback you get is through the lense of life as a mom, so you can be confident in the fact that these strategies and business model WILL work for your life and business.
- Our weekly live group calls are kid-friendly so you can bring your crazy toddlers, nurses you baby, or do school with your 12 year old, without feeling guilty because we all LOVE seeing your kids there. Iâll also be there to write notes for you live if you donât have free hands AND we record them in case you miss anything.
 Inside The Joyful MAMA Coach, you're not just following a roadmap, you're getting a mentor who's walking beside you every step of the way, helping you navigate the beautiful and crazy life of building a thriving business while raising tiny humans.
Here's what is possible for you inside..
My Client Mary made her entire investment back + profit in 2.5 months while balancing a full time job and toddler.
My client Mary made over $11,000 cash in 2.5 months, then a couple months later was able to quit her full time nursing job to go PRN only working a couple days a week so she can run her business and be home more with her daughter + grow her family!
My Client Hannah built and scaled her business and was able to quit her job to be fully home with her kids in 5 months.
My client Hannah started her business from scratch, and brought in enough income to quit her job in 5 months so she can be home with her kids, homeschool her son, help her husband pursue his dream of traveling work, and spend more time doing what she loves.
My Client Whitney pivoted her business, scaled to $5k+ months while at home with a toddler and newborn.
My client Whitney pivoted her entire niche, scaled her business to more than she used to make in corporate while at home with two young kids, and hit her first $5k+ cash month 2.5 months in (and signed MONTHS of monthly recurring revenue) while taking more rest than ever.
My client Joan built an entire online product suite and is set to hit 6 figures cash in her business, while working less.
My client Joan hired had been in business for 20+ years, but finally got real strategy when she hired me to build an entire online product suite that supported her in person business and is set to hit 6 figures this year (working LESS than before).
Here's what coaches like you have said about The Joyful MAMA Coach:
Hey mama, I am so excited you're here!
I'm Hailey -Â Business Coach For Moms and Stay At Home Mama.
I didn't just wake up one day and decide to be a business coach, I had quite the journey to get here.
I was in the fitness industry for 10 years both in person and online. I took the full leap into online coaching when I had my first daughter, Camila, because I wanted to be home with her full time (you know that moment you become a mom and you never want to leave your kids? lol).
I hired the coach, invested in my business, and (through trial and error) created a business model that supported my life as a mom and... I DID IT.
I built a 6 figure fitness coaching business online while being at home full time as a mom, and it changed my life. Experiencing this first hand, I felt called to help other moms do the same.
Today, I am a stay at home mama of two beautiful and sassy little girls and a business coach for mommy coaches.
I help moms scale their coaching business like a MOTHER with strategies that ACTUALLY work for mom life, so they can build holistic success!
On the fence? Here's what The Joyful MAMA Coach clients want to tell you..
This program sounds like EXACTLY what you need, but you're holding your breathe until you see the investment..
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Don't worry mama, I won't make you hop on a call with me to see the investment (LOL), here it is!
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All of the deliverables would cost over $30,000 if purchased on their own, and to work with me 1:1Â normally costs between $15,000-$18,000..
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But for all of it inside The Joyful MAMA Coach you can join us for..
Join For 6Â Months!
Join For 12 Months!
 Now, if you are ANYTHING like me, sometimes you feel a little sticker shock when you first see the investment for a program - that's totally normal.
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But here's the thing, you cannot put a price on having someone literally walk you through the exact path to getting your business to the next level. Every coach who makes a full time income and beyond invests in coaches consistently to get there (not just 1x or a couple $1,000).
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You have a community who supports and understands you, a coach who not only trains you weekly but also looks over what youâre creating. Youâre being held accountable to not only show up, but to show up at a higher level than before. Youâre learning strategies that you know you need, but have no idea how to use. You are going NEXT LEVEL in every sense of the word - and so is your business.
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I have clients literally make $1,000s of dollars in the first WEEKS and months of working with me. It would only take 4-10 clients in your high ticket coaching total over the 6 or 12 months inside to make the ENTIRE investment back, not to mention the forever ROI of your programs, marketing, product suite, launches, etc.
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Now it's your turn, to invest in the program and coaching that you KNOW you need to finally go build the full time business that you love.
*NEW* Mastermind Level OPEN!
Ready to dive into The Joyful MAMA Coach but want a little more 1:1 time with Hailey? Join The Mastermind!
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The Joyful MAMA Mastermind is the NEXT LEVEL version of The Joyful MAMA Coach.
This is for you if you have already built a successful coaching business while building yourself up to be mentally strong through motherhood (and that's amazing)..
But now you're ready for it to get even better.
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I SEE YOUâŚ
- Booked out with 1:1 clients and feeling capped in your time and income
- Feeling overwhelmed by the endless âto doââ list in both mom life and business life
- Wondering how youâre going to continue to scale when it feels like you have 0 time as of NOW
- Feeling like the vision of where you truly want to go is getting farther and farther away from you everyday, and you're starting to question if this is it
- You built a business to be home with kids and now you feel like youâve created another 9-5 for yourself and youâre constantly apologizing for working too much, overwhelmed with mom guilt
This is SO important to you, but you donât know how to make it happen...
That's where The Joyful MAMA Mastermind comes in.
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What's the difference between the "Coach" version and "Mastermind" version?
Inside the Mastermind level you get EVERYTHING above inside The Joyful MAMA Coach (Mon-Fri chat access, weekly live group calls, program hub, community, milestone calls, template library, etc), and...
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MONTHLY 1:1 CALLS WITH HAILEY:
You get monthly 1:1 calls rather than quarterly. This is our time to deep dive into your business and your focus every single month so I can support you HANDS ON. Iâll share my screen, show you behind the scenes, take notes for you as you work (or balance kids running around), and make sure you walk away with clarity and confidence on exactly what your next steps are moving forward. These calls are completely dedicated to YOU and your business.
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UNLIMITED 1:1 LONG FORM FEEDBACK:
You get unlimited long form submission rather than 5 per month. You can turn anything you create for your business in for direct 1:1 feedback from Hailey. Whether it is a landing page, program design, content, or email copy - you can turn it in to get real, in depth feedback (not just a useless "this is good", line by line feedback) so that you can take everything in your business to the next level and move forward with confidence in everything you create and put out in your business.
